ENGLISH
The 1st Stanford
Consumer
Innovation Week
Are you ready for the world’s largest consumer market? Committed to supporting your journey into the US market, the Stanford Center for Innovation and Design Research (SCIDR) is looking for consumer startups with big ambitions.
*As of 8/9, we are no longer accepting applications.*
We are
looking for...
Food, wellness, beauty, and consumer tech startups and mid-size enterprises with existing products sold in Korea, aiming to launch in the U.S. market.
Who We Are
Stanford Center for Innovation and Design Research (SCIDR)
SCIDR (pronounced “cider”) champions design thinking and open innovation by fostering a dynamic ecosystem of large corporations, startups, and academics.
Supported by a robust network and research, we ensure a highly effective accelerator program that delivers tangible results and lasting connections.
Timeline
at a glance
Fri 8.9
1st Round
Application
Deadline
Tue 9.3
Consumer Innovation Symposium
@Seoul, KOR
Wed 8.14
1st Round
Decision
Announcement
Mon 10.14
Consumer Innovation Week
Kickoff
@Stanford, USA
Mon 8.19
Zoom Interviews
Start for Selected
Applicants
Thu 10.17
Asian Art Museum Popup
@San Francisco, USA
Fri 8.23
Finalists
Announcement
Fri 10.18
End of Consumer
Innovation
Week
Innovation Week
Program
Day 1, Oct 14th
Kickoff
Stanford team intro +
Stanford campus tour
US Consumer Workshop + GenZ
Focus Group
Day 2, Oct 15th
Product Day
Branding, Marketing,
and Packaging for the
US Market
ConsumerInno
Sympsium: Testing
with Stanford
community
Day 3, Oct 16th
US Sales Channels
Tactics and Trends in
CPG in 2024
How to Find the Right
Channel for My Brand
Retail Visit: Trader
Joe’s, Sigona’s, Il
Mercato di Che Fico,
and more
Day 4, Oct 17th
Young Professionals
Visit iconic retail stores
in San Francisco
Optional: York Street
Coffee and Hallyu
Exhibition
Asian Art Museum Pop-
up: Night in Seoul
Day 5, Oct 18th
Reflection
US Market Strategy
Workshop
Networking Lunch
with VCs
Reflection
Event Hightlight #1
Consumer
Innovation
Symposium
Date and Time: 9/3, 1 pm - 5 pm
Location: GS Tower 25th Floor, Yeoksam Station, Korea
Finalists will pitch their products and receive feedback from mentors who have successfully entered the US market. Based on this feedback, finalists will prepare for the consumer accelerator program in October at Stanford.
Event Hightlight #2
ConsumerInno Symposium:
Date and Time: 10/15
Location: O’Donohue Family Stanford Educational Farm , Stanford, CA
This event marks the beginning of the consumer accelerator program at Stanford University. US-based mentors and evangelists of Asian food will introduce the magic behind it to the Stanford community. This is a great opportunity to explore how and why Asian foods, especially Korean, are embraced by US consumers.
Eliza Ganesh
Founding Partner at SALT Strategy for Consumer Startups | Former Co-Founder & CEO at Sunwink
Event Hightlight #3
Night in Seoul:
SF Asian Art Museum Popup
Date and Time: 10/17 5:00 - 6:30 PM
Location: San Francisco Asian Art Museum
This popup event is an extension of the [한류 Hallyu -The Korean Wave] exhibition starting from 9/27. With the keynote speaker Jin-kyung Hong, the CEO of The Kimchi, the event introduces beloved Korean street foods to young professionals in SF. The startups can showcase their products, receive real-time feedback, and explore potential partnerships.
Team
See you at
Stanford!
Silicon Valley and California consumers await you!
If you have any questions about the accelerator program, please email Young Joo at yjoo@stanford.edu.
